How to get great blurbs for your book

Marketing matters: sharing some of my experiences in seeking out reviews and blurbs

Marketing matters: blurbs on my book, My Father’s Kampung. Source: Shawn Seah and World Scientific.

Many people think of a blurb as a summary at the back of a book. But blurbs also refer to testimonials, endorsements, and praises (which may also end up at the back of a book). They are an important part of marketing: they help attract attention, signal…