WRITING COACHING, PUBLISHING, FAMILY HISTORY

Looking back: how I marketed and publicised local family history

Reflections and (hopefully) helpful pointers from a published Singapore author

A plug for the amazing series of Our Amazing Pioneers, on Singapore’s early pioneers and settlers. Available at Kinokuniya and major bookstores. Photograph by author’s team.

Every now and then, someone will ask me about writing or publishing. I just received several valid questions broadly on marketing and publicising a family history book.

I thought it might be useful to look back and share my experiences on how I marketed and publicised a local family history book. I hope the story and pointers shared will be useful to readers.

The flow of this story is a bit unusual. It follows the order of the questions posed to me, but I promise you that if you join us on this journey, you will learn something new and rediscover things you thought you knew.

Basic operational questions answered

Before you can market or publicise your book at your book launch(es), you have to think through some basic operational questions first.

One question I frequently receive is what constitutes a reasonable print run for a book. I think what constitutes a reasonable print run for any book really differs from author to author.